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One to One Marketing

 

 

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One to One Marketing

 

Glossario de logistica

 

The following text is used only for educational use and informative purpose following the fair use principles.

We thank the authors of the texts that give us the opportunity to share their knowledge

 

 

 

Glossaries

 

Definition of one to one marketing

 

One to One Marketing - ou marketing um a um. Os sistemas de comércio eletrônico passam a incorporar regras de negócios voltadas para a determinação do perfil dos clientes e oferecimento de promoções e produtos voltados a este perfil, levantado através dos softwares de CRM. Busca-se a personalização dos serviços e produtos.

 

Source: http://www.fesppr.br/~possetti/comercio/glossariodelogistica2009.doc

Web site link: http://www.fesppr.br/~possetti/comercio

Author : PROFESSOR Dr. ALBERTO POSSETTI

 

Glossario de logistica definition of one to one marketing

 

Glossario de logistica

 

 

Definition and meaning of one to one marketing

 

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